Computer manufacturer Novatech quizzed its customers on their knowledge of their machines, but what became apparent was an overall lack of knowledge. Confessions included that of an employee who, on her first day at work, snapped at IT support for not responding to her calls for help. “Well I pressed the F1 button marked ‘help’ ages ago but nobody came,” she protested. Oh dear. Apparently the British are not as tech-savvy as they’d like to think.