On Friday I received an e-mail from someone working for Scottish Courage, one of the UK’s biggest brewers. This person had figured out that I regularly supply links to b3ta.com’s own weblog, and had forwarded a link for possible inclusion. The URL in question was for a previously unseen advert in the current series of John Smith’s bitter commercials featuring comedian Peter Kay. It’s a little more risque, shall we say, than the other ads, and I’m wondering whether it was produced specifically to work virally. I can’t imagine it being shown on TV, but it’s just the sort of thing that people forward round the office (it is funny), and a link on b3ta would be a great place to start the ball rolling. However, I’m not happy about being used as a pawn in the brewery’s marketing campaign, so I decided not to add the link to b3ta. Fight globalization, smash the state, etc. So you’ll just have to settle for blogjam, I’m afraid.