I sat next to three women reading tabloid newspapers on the tube this morning, two of them sighing audibly while gazing at the contents of page three. This unusual behaviour was prompted by the appearence of an extremely large kittenwar feature in the Metro.
I’ve done the maths, and it all looks good. Metro claim a daily print run of 1,010,374 copies. I figure that each of these papers will be read carefully before being left on public transport for another reader to enjoy. Each of these subsequent readers will take the paper into work and share the article with eleven colleagues (I reckon that’s an average office size, based on a 246-page pdf file produced by the UK Government entitled ‘UK Business: Activity, Size and Location, 2004’).
In summary, I reckon that each of these people will be so enamoured with what they read that 12,124,488 cat-lovers are likely to visit the site today, meaning that kittenwar will be bigger than MySpace, and Rupert Murdoch will buy us out in a multi-billion dollar web coup.