Some things appeal to the 12-year-old schoolboy in me. This is one.
Imagine the scene: You’re a bored junior designer at an ad agency. You’d love to be working on prestigious TV campaigns, but you’re stuck producing banner ads at the thin end of the budget. Your latest brief is for Easyjet’s summer promotions, and you’re struggling for inspiration.
Hmmm. Holidays. The Beach. Sun. Sunburn. Sun cream. Yeah, that’ll do. Whatever.
Then you spot something. You’ve noticed that often the bottom half of skyscraper ads drop below the fold, and with a cunning bit of graphical trickery you can make that lotion look like… well, you figure it out.
Or, to put it another way: I don’t believe this was an accident.